AI Insights · Timothy · April 2021
Q1 2021 Performance of Top Fitness Apps on iOS in Brazil
An analysis of the top 5 fitness and weight loss programs on iOS in Brazil for the first quarter of 2021, revealing trends in downloads and user engagement. Insights provided by Sensor Tower highlight the digital fitness landscape.
In the first quarter of 2021, Brazil's fitness enthusiasts have been actively engaging with top fitness and weight loss apps on iOS, as reported by Sensor Tower. The data indicates varying trends in downloads, revenue, and weekly active users for these leading applications.
Strava: Run, Bike, Hike experienced a substantial increase in downloads from 10K in the last week of December to nearly 20K by the end of March. Revenue also saw a peak of $21K in late February, with weekly active users reaching a high of over 220K in the final week of March.
For 30 Day Fitness - Home Workout, downloads spiked to 15K in January, with a slight decrease observed towards the end of March. Revenue showed a consistent increase, culminating at over $4K in the last week of March. Weekly active users peaked at 34K in mid-January, maintaining a steady engagement through March.
Zepp Life (Formerly MiFit) saw its downloads decrease from 9K to 7K over the quarter, with no revenue reported. However, weekly active users remained high, starting at 450K and ending the quarter with over 360K active users.
The app Intermittent Fasting 16:8 noted a peak in downloads at 13K in the first week of January, which then declined to around 4K by the end of March. Revenue showed an initial surge to $6K in mid-January but dropped to just over $2K by quarter's end. Active users reached a high of 70K in early January, with a slight decrease observed in the following weeks.
Lastly, Home Workout - No Equipments downloads surged to 10K in mid-March, while revenue more than quadrupled from the end of December to a peak of over $2K in late March. Weekly active users exhibited an upward trend, starting at 58K and rising to 65K in early March.
For more insights and in-depth analytics on app performance, Sensor Tower's platform offers detailed data to help understand the digital fitness market trends.